DAY 1
Turn Off + Tune In
Hour of Empowear™
A 30-Day Challenge to Strengthen Your Mental Fitness
A collaboration for stronger minds, healthier habits, and real-life connection.
Three mission-driven organizations. One shared belief.
This collaboration between Chill Life and Golden Minds exists to do more than raise awareness. It exists to change daily behavior.
Through the Hour of Empowear™ 30-Day Challenge — and a purpose-driven collaborative merch collection — we’re inviting athletes, students, families, and communities to step away from their devices and reconnect with what matters most.
Less scrolling.
More presence.
Stronger mental fitness.
Why This Collaboration Exists
Because phones are training our minds — whether we like it or not.
Today’s athletes and students are the most connected generation in history — and also one of the most overstimulated, distracted, anxious, and sleep-deprived.
Constant notifications, comparison culture, and dopamine overload are quietly eroding the foundations of mental performance:
Confidence
Focus
Sleep
Emotional regulation
Performance
Joy
What this is (and isn’t)
- Not shame.
- Not fear.
- Not “never use your phone again.”
Instead, we focus on simple, science-supported habits that help people take control of their devices —
instead of being controlled by them. Practical progress, not perfection.
The Hour of Empowear™ Challenge
30 days to reset your relationship with your phone.
The Hour of Empowear™ 30-Day Challenge is a guided daily experience designed to help participants intentionally step away from their phones and reconnect with their mind, body, teammates, family, and real life.
Each day introduces a small, doable “dare” — grounded in mental performance science and clinical insight — to strengthen mental fitness and build habits that last.
One intentional hour a day.
Phone down. Life up.
The 30 Days of Dares
Reduce phone time. Level up your mental game.
Preview Days 1–5 Tap to collapse/expand
The Zen Zip Hoodie™
A tool for mental fitness — not just a sweatshirt.
At the center of this collaboration is the Chill Life Zen Zip Hoodie™, thoughtfully designed to turn intention into action.
- A discreet zippered pocket built specifically for your phone
- A physical cue to unplug during the Hour of Empowear™
- A wearable reminder to turn off + tune in
Put the phone away.
Zip in.
Tune in.
Purpose you can wear
Every piece in the Chill Life × Golden Minds Collection is designed to spark conversation, represent values, and support real change.
A portion of every purchase directly supports mental health education, stigma reduction,
and evidence-based mental performance tools.
