Golden Minds X chill Mental Fitness Matters

The Golden Hour of Empowear™ 30-Day Challenge is a science-backed mental fitness initiative developed by Chill Life and Golden Minds. This challenge trains student athletes to strengthen their mental game the same way they train their bodies.

Every day for 30 days, participants unplug from screens and distractions for one intentional hour, using the Zen Zip Hoodie™ to physically cue the practice. Through daily mental fitness dares, they build focus, emotional regulation, confidence, and resilience — all backed by sports psychology and performance science.

This isn’t about restriction. It’s about training the strongest muscle you have: your mind.

The accompanying Collaborative Collection includes purpose-driven apparel that supports awareness, action, and impact. A portion of proceeds goes directly to support athlete mental health education and performance training programs.