the golden hour of empowear™
Turn Off + Tune In.
30-Day Mental Fitness Challenge
A 30-day challenge built to help you take mindful breaks from your device, strengthen your mental fitness, and show up for real life.
A Collab With Purpose
Support Golden Minds by purchasing the unique Zen Zip Hoodie collab design — representing the importance of taking mindful breaks from our devices to enhance mental fitness in our lives.
Every purchase helps fund Golden Minds’ mental fitness programs for student-athletes nationwide.
Mental Fitness Is Training | Not an Afterthought
Mental Training Is Just as Important as Physical Training
This collaboration exists because athletes deserve real tools to train their minds, not just their bodies. Mental fitness should be normalized, not stigmatized, and recognized as a core part of performance. Because every great performance starts between the ears and strong minds create strong athletes and even stronger people.
FAQ on How it works:
One intentional hour per day
One intentional hour per day
Participants step away from phones and distractions.
Mental training in action
Mental training in action
This hour functions as a clinically supported cognitive reset: improving clarity, emotional regulation, and attention control.
A physical cue for behavior change
A physical cue for behavior change
Phones are stowed in the Zen Zip Hoodie™, creating a tangible reminder to train the mind — not feed distraction.
Compassion-driven support
Compassion-driven support
Golden Minds anchors the challenge with empathy, community, and the message:
No Stigma. Just Support.