THE LUTZGO × CHILL LIFE COLLABORATION
TAKING BACKYOUTH SPORTS.
chill life and LutzGO are joining forces to help take back youth sports—returning the focus to what sports should be about: developing better people, building confidence, creating connection and preserving the joy of the game.
Explore the collections ↓
Founded by former Major League player and longtime development coach Zach Lutz, LutzGO shares chill life’s belief that sports can shape lives in powerful ways when they are approached with the right priorities and a healthy mindset.
Through this collaboration, chill life serves as the lifestyle brand and wearable voice behind LutzGO’s initiatives—helping bring the core messages of the Sports Culture Reset to athletes, coaches, parents and communities.
SHOP BY MINDSET
THE LUTZGO COLLECTIONS
Explore the LutzGO × chill life collections, organized by the core messages of the Sports Culture Reset.
FIRST COLLECTION
BASEBALL-INSPIRED LAUNCH COLLECTION
SO WHAT?
Reset. Respond. Move on to the next play.Mistakes, strikeouts and setbacks do not define you. What matters is how you respond.
CORE TENET · POSITIVITY / TEAM ENERGY
+ATTITUDE
Bring the energy you want to see.A bold reminder that your attitude is contagious. Bring the energy that lifts the team.
CORE TENET · SELF-BELIEF / CONFIDENCE
BLV N U
Confidence starts within.A message for every athlete learning to trust themselves before the world catches up.
CORE TENET · RESILIENCE
NVR GV UP
Strength Starts WithinWear your resilience. Every step forward starts with never giving up.
CORE TENET · JOY / LOVE OF THE GAME
PLAY WITH JOY
Remember why you started.A reminder to bring lightness, gratitude, and love of the game back into every practice and play.
CORE TENET · LEADERSHIP / CHARACTER
SET THE TONE
Your actions set the tone.For athletes, captains, coaches, and teammates who know culture is built through daily choices.
CORE TENET · BALANCE / RESET
CHLL
Pause, reset and stay grounded in the moment.Take a breath, refocus and enjoy the experience.
CORE TENET · AUTHENTICITY / INDIVIDUALITY
AUTHENTIC
Real always wins.For the players who show up as themselves, play their own way, and bring truth into the culture.
CORE TENET · RESILIENCE / RECOVERY
NEXT PLAY MENTALITY
Reset. Refocus. Rise.For the bounce-back moments, the reset after mistakes, and the mindset to keep moving forward.
OFFLINE PLAY · ACTIVITIES · WELLNESS
OFFLINE TOYS, ACTIVITIES, WELLNESS TECH & MORE
More ways to reset, recharge and reconnect.Explore screen-free activities, wellness tools and more designed to support balance, connection and everyday mental fitness.
New + Featured
Best sellers from the reset.
Chill Life × IBIY-I BELIEVE IN YOU “Spread the Sunshine” Connection & Positivity Bracelet
$25.00
MINDSET MATTERS zen zip
$80.00
sunshine state of mind zen zip hoodie
$70.00
smile patches hoodie
$70.00
next play goldfish reset zen zip hoodie-chambray, black, ivory or cool grey
$75.00
NEXT PLAY goldfish tee-pink, butter yellow or white
$25.00
PLAY WITH JOY-white, butter yellow or pink
$25.00
SET THE TONE Lead By Example tee- pink,white or butter yellow
$25.00
Campaign Story
Wear The Mindset.
Sports can shape confidence, connection, resilience and joy — but only when the culture supports the whole person. The Sports Culture Reset is a shoppable campaign built around the messages athletes need to see, hear and live.
Start with what you wear. Live it in how you show up. Pass it on.
Explore The Story
Why The Reset Matters
Mental training is just as important as physical training.
Athletes train their bodies every day: strength, speed, endurance, recovery. But the most powerful performance tool — the mind — often gets overlooked.
Sports Culture Reset helps normalize mental fitness, confidence, emotional regulation, leadership and connection as part of everyday sports culture.
Build The Culture. Wear The Reset.
Start with what you wear. Live it in how you show up. Pass it on.